Hu2 Design's Founder on Water

Charity's got no limits, and so does viral marketing.

In order to promote the 'Save an Animal' range (for which 50% of the profits go to an animal protection society), founder Antoine Tesquier Tedeschi decided to dress himself up as a polar bear and float around the Serpentine Lake in Hyde Park, London, on a rather scruffy piece of expanded foam.

Please check the photo album here.

... TO SAVE AN ANIMAL, click here.